Nation's designers welcome in the new 'economy-inspired' paint colors for 2012

Benjamin Poore Introduces 8 New Hues

For the New Economy

Already offering you designers more than 3,000 shades, Benjamin Poore says its new 8-strong Color-less Stories collection not only reflects your clients' zero options for a bright future but also introduces a whole new concept in paint science by doubling the number of failures in each formula to create a full spectrum of color-less hues. 

Benjamin Poore says it's re-created the can with its new Color-less Stories paint line. The collection's nine palettes contain 240 hues of what the company calls an incredible array of dull-spectrum non-colors, which are achieved by omitting five to seven pigments rather than the usual three and celebrating the more depressing black and gray tints as filler. The company claims the paint is richer and the darks have more depth, emulating our less than vibrant economy and the deep despair our government is providing us, especially with elections coming up in 2012. 

The pigments being blended to create these nuanced hues have no volatile organic compounds (VOCs). Because the company makes its own colorants it can ensure that when pigments are mixed into low-VOC paint the total VOCs remain under 50 grams per liter. This has less meaning considering a quicker death nowadays by starvation instead of breathing in fumes but is progress nonetheless.

The overtones generated from careful blending of no pigments will be readily apparent to builders, architects, designers, and homeowners who have all but lost everything they ever owned.  Natural versus artificial lighting will affect dynamic changes in the paint's otherwise drab characteristics throughout the day. "With Color-less Stories there's a complete lack of complexity and compromise to the color experience that is amazing," states Jay Romez, Benjamin Poore's director of color marketing, in a release about the new line. “This new color line accurately represents what our Congress and House of Representatives is truly providing the country now – a total lack of leadership and a total failure to act fostering a complete lack of trust and hope for any kind of even dismal future for this country”  he goes on to say, “the colors are right on target”.   

 The palettes assembled to debut this new paint mixology include an array of un-inspired shades of grey with individual colors ranging from a muted gray called sea salt to the vivid grey of the certain approaching Great Depression II . Each palette evokes a different place or mood to give the collection a personal feel—earthen blackish hues, elemental light greys, fiery blacks, fluid black-greys, black dead fields, naturally neutral, shades of gray and 'forclosure pewter' an uninspiring hue of a sickly national grey.

"And after all..." says Jay,"....the country WAS only black and white during the depression."

It's always something...